About Us

"Choose to shine." This is one of our allllll time favorite quotes. It's so powerful and uplifting because in just three little words it tells you, YOU have the power to choose and everyone has a light inside of them that needs to shine.   ☀

Hi! My name is Alyssa Amato and I'm currently a full-time fashion blogger, (follow me on IG @itsalyssamayy), turned online store owner. I've always dreamed of creating my own store and one day back in March 2019, I said to myself, "I'm starting now!" It definitely wasn't the "perfect" time to start, but then again when's the perfect time to do anything? I decided I wanted to go for my dreams and I'll figure everything out along the way. So I took my savings, did my research, and started Sunhoney one Tuesday night in March.

One of my goals was, I wanted my store name to illuminate inspiration and positivity when anyone hears it. Sunhoney is a place where girls can come to find high-quality clothing and accessories that will highlight your natural beauty. Obviously beauty comes from within, but what you wear also affects how you feel. When you look good, you feel good and all of our pieces are curated with that in mind. We love items that are on-trend, but can also be worn multiple different ways.

A little bit of background on me and the fashion world - I went to college in New York City and graduated with a Business major and minor in Fashion Marketing. I remember going to NYC for the first time when I was 13 years old and telling my parents, "I'm going to live here one day." Fast forward to 2012, I was packing my bags and heading out to NYC to attend college. I interned at some of the coolest fashion companies including Harper's Bazaar, specifically in the ShopBazaar.com department. It taught me so much about online presence, digital marketing and content creation. Interning there was definitely one of my highlights of living in NYC! 

In May 2016, I graduated college and I got my first job at a Wholesale Spandex Manufacturer who supplies to large brands like: Show Me Your Mumu, Beach Riot, Onzie, etc. I got to learn what the best quality fabrics are for activewear/swim, fabric design and garment construction. This experience has 100% helped me in identifying if a clothing item would be good quality piece for Sunhoney.

Ultimately in 2018, I decided to moved back to my home base, Jacksonville, FL. I'm a major beach lover and missed being close to my family. I get a lot of my inspiration from the beach and it's laid back lifestyle. There's something so calming and beautiful when you're at the beach. Especially watching the sunrise and sunset. So gorgeous! Here at Sunhoney, we love a pop of color like the beach sunsets along with staple neutrals like the sand and seashells.

There's no doubt, starting Sunhoney has been one of the most challenging and fulfilling experiences of my life. I love being able to connect with each and every one of our customers and hearing your feedback on what you'd like us to stock. We're here for you and want you to find that perfect outfit! Along with empowering all of you to remember to choose to shine.  ☀

xx,

Alyssa